Case Study — US Pet Boarding & Daycare

From $0 to $2M in bookings.

How one US pet boarding & daycare business went from an empty calendar to 7,506 booked stays in under three years — with paid ads and a follow-up system that never lets a lead go cold.

$0
Bookings generated
0
Stays booked
0
Months from zero
$0
Avg. cost per lead
The starting point

A great facility with an empty calendar.

The business had the space, the staff, and the love for dogs. What it didn't have was a reliable way to fill kennels.

Bookings came from word of mouth and luck — packed one week, quiet the next. No pipeline, no predictability, no way to plan for growth. If that sounds like your facility, keep reading: the fix is a system, not a bigger ad budget.

Nobody was finding us.

Great care and a beautiful facility mean nothing if local pet owners never see you. Word of mouth alone left the calendar unpredictable and growth capped.

The system

Three moving parts. One booked calendar.

The same engine I'd point at your facility — built to book stays, not chase vanity metrics.

STEP 01

Ads that reach local pet owners

Facebook & Google ads aimed at pet owners in the local area — engineered to book stays, not just collect likes.

STEP 02

Every lead captured

The moment an enquiry comes in, it's captured and logged. No missed DMs, no lost forms, no leads slipping through the cracks.

STEP 03

Follow-up that never quits

Automated emails and texts follow up until they book — the difference between a $15 lead that pays off and one that's wasted.

$54,000 ad spend →  3,500 leads →  7,506 bookings →  $2.09M revenue
The trajectory

What compounding bookings look like.

Cumulative revenue · month 0 → 34
$2.1M$1.4M$700K$0
Month 0Month 34
$2.09M
In their words

Real owners. Real results.

Straight from owners I’ve worked with.

★★★★★

"Before Apex Spark Media, we really struggled — nobody was finding us. They completely transformed our online presence through Google and social media. The biggest game changer was Google Maps: it brought in hundreds, if not thousands, of new customers. Since working with them, we've 5x'd our revenue."

C
Cait
Co-owner · US boarding & daycare facility
★★★★★

"Allan grew our operations from no dogs and no clients to one of the highest-rated places in the city in under a year. His mastery of Facebook advertising and Google SEO is absolutely spot on. Don't waste your ad dollars — get an expert."

N
Nik
Owner · US boarding & daycare facility
Who this is for

Built for pet business owners who want their calendar full.

What it costs

Three ways in. Start with the smallest one.

You don't need a retainer to find out whether this works on your facility. Ad spend always stays on your own card.

Step 01 · Start here

Reactivation Pilot

$997 one-off

I work your existing client list — the people who already trust you. Written and sent for you, bookings land in your calendar, results in 14 days with the numbers shown.

If it doesn't beat the fee, you don't pay it.
Most popular
Step 02 · Recurring base

AI Front Desk

from $497 / month

Every call answered 24/7 in a natural voice. Handles rates, hours, vaccination rules and availability during the drop-off and pick-up rush, and texts back missed calls before the caller rings a competitor.

Live in five days.
Step 03 · Full system

Managed Growth

from $3,000 / mo + setup & ad spend

Google and Meta ads managed properly, Google Business Profile fixed and worked, landing pages built to convert, reviews on autopilot, AI Front Desk included, one monthly report that shows what every dollar did.

Scoped to your facility. One-time setup fee applies.

Exact numbers come on the call — a 20-run facility in a quiet market and a 60-run facility in a competitive metro need different work, and one price for both would be dishonest.

Questions

Before you book.

Will this work for a business my size?

Yes. The facility in this case study started at zero — no dogs, no clients. The system is built to grow you from wherever you are now. On the call I'll look at your specific situation and tell you honestly whether it's a fit.

Do you only work with businesses in one city?

No — I work with pet boarding, daycare, grooming, board & train and dog training businesses across the US. The case study is one independent US facility; the same system applies anywhere local pet owners are searching.

I've been burned by a marketing agency before.

Most owners I speak to have. The difference here is a proven, specific result in your exact industry — $2M in bookings, verifiable — and a system you'll understand, not a black box. On the call you'll see exactly how it works before you commit to anything.

How much do the ads cost?

In this case study, roughly $54,000 in ad spend generated 3,500 leads and $2.09M in bookings — about $15 per lead. Ad budget is separate from my fee and scales with you; I'll map realistic numbers for your facility on the call.

What actually happens on the 15-minute call?

No hard pitch. I look at how you currently get bookings, show you exactly how the $2M system works, and tell you whether it fits your business. Even if we never work together, you'll leave with the playbook.

Your move

Want the same system pointed at your business?

Book a 15-minute call. I'll show you exactly how the $2M system works and how it would apply to your facility. Even if we never work together, you'll walk away with the playbook.

Book your 15-minute call

No pressure · No obligation · 15 minutes

Book a 15-min call Call the demo line